Today’s world of on demand entertainment and social media has facilitated through technology and the Internet, a never ending supply and consumption chain for media distribution.  Most websites whether they have significant traffic or not, can be easily set up to distribute newly added content, especially from blog posts, to all relevant social and media outlets a business participates with.  In the same way that the frequency of a #’s use on Twitter can help propel a brand or idea into the spotlight of Internet fame, frequently produced blog content can increase a website’s potential to in the spotlight of search engines.  Businesses that blog more than twenty times per month get five times more traffic than those who blog less than four times per month; Businesses with websites of 400 to 1000 pages get six times more leads than those with 50 to 100 pages; B2B companies that blog generate 67% more leads per month than those that do not.

The basic premise of how search engines work is that they are constantly scanning lines of code to analyze information and discern the who, what, wheres, whys and hows of the content that lives on webpages.  As webpages expand and create new pages, search engines find their new progeny and scan the additional code.  Each time the code is scanned and associated with the website, its content and keywords, the search engines gain more insight into the page and the weight for its likely hood to return in a search increases.  So the bottom line is simple.  More pages equals more indexing/crawling from search engines.  More indexing equals higher search engine ranking.

Another basic component to getting noticed by search engines revolves around the idea that search engines are fairly capable at detecting web content that can be valuable to people searching inside of their engine.  One of the areas that Google in particular is very fond of is the customer review or customer testimonial.  Customer testimonials are valuable because they have the potential to be unbiased accounts of how a certain product or service is in actuality as opposed to the way a brand might portray their products or services in traditional advertising.  Google would much rather support 3rd party verified reviews of a product because they feel there is an increased potential for an unbiased opinion.  Websites with independently verified reviews have an 86.2% higher conversion rate than Websites without reviews.  That is a difference of more than 12% from non verified reviews and testimonials.

Pen Crew is currently working with businesses to not only help them gather qualitative analysis of their customer’s experience but we are developing rich shareable content which is optimized for visibility to search engines.  They can help you truly get to know your customers, while increasing your organic search engine rankings and website page depth.  Utilizing client testimonial advertising is a powerful and valuable tool that your business should be using to help you share your brand with a larger audience.

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