When talking about marketing most people only consider outbound marketing, because it has been the most common. Cold-calling, flyers, telemarketing, TV advertisements, radio, paper mail are ways we can say business owners use to “buy” the customer’s attention. When we begin to think about ways we now consider most effective at gaining customers we analyze blogs, podcasts, SEO and social media marketing. Inbound marketing is what we would consider “earning” the customer’s attention, through the production of interesting content that draws customers to the website and makes businesses easy to be found on Google and other sites through Search Engine Optimization.
People are drawn to interesting content, they want to learn, they want to be entertained and they love the feeling of accomplishment after they make a great purchase. Therefore creating quality content that engages customers through the alignment of their interests and what you have to offer, will result in higher conversion rates and ultimately a more impactful bottom line.
Through inbound marketing you are sure to keep your visitors delighted and more interested over time, which sways and speeds up word of mouth which is a very powerful tool when it comes to creating credibility and trust between a business and its customers. By creating content that is relevant and helpful to your customers and having it published at the right place and at the right time, people can begin to love your marketing, and marketing customers love is marketing that gets shared.
The objective is to turn strangers into your business promoters just through attraction that is turned into pure delight. The right content publication can achieve this, but it requires the right combination of time, place, and content. Content creation should be targeted and answer customer’s basic questions and tends to their needs. Although customers are already interested and interacting with you new content and different ways of interaction are always necessary. As customers continue to visit a site and provide it with action responses to content, a business can begin to personalize its message to its targeted niche. All tools, online or not should work together to spread the same message as to not confuse customers, the message should be the same on all mediums, allowing easy focus on publishing the right content in the right place at the right time.
Since Inbound marking can be accomplished through multiple channels due to its flexible nature it is easy to reach people where they want to be reached and interact with you.
Turning Strangers into Promoters has various steps which should be followed. A can be turned into a visitor through an interesting titles and eye catching descriptions. After a few visits these will turn into leads and through close encounters and delightful visits that involve smart content these customers have the potential of becoming your promoters through word of mouth and sharing valuable social media content.
For more information and ways to implement successful inbound marketing strategies contact The Pen Crew on their website www.pencrew.com and learn about the most innovative tools to create content readers enjoy and Search engines love to share.
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