Are you searching for email list building tools for your business or blog?

If your intention is to buy or subscribe to a email list building tool or solution, we’ve got you covered!

The right blogging tools can ultimately make or break your blogging success. That’s why entrepreneurs and bloggers alike are always on the prowl for new resources that save them time while providing an undeniable edge over the competition.

When you’re employing all the right blogging tools on your website, whether you’re just starting or are an expert, for the level you’re at, they can save you valuable time and effort that would be spent working on them manually. Putting these blogging tools to use will also enable you to complete tasks that normally wouldn’t be possible without hiring your own teams of virtual assistants, software engineers, writers, and marketers.

The Power of Your Email List

And an engaged and profitable email list has the potential to be the most valuable asset for a blogger. The fact is that email is an absolute powerhouse of online marketing.

Your email list is a completely owned channel, rather than something that is subject to the variables of algorithms on platforms like Facebook, Instagram, Pinterest, etc. Email is also the home of your hard-earned audience who have signed up to be on your mailing list because they want access to your content. This is powerful for both the upward momentum and longevity of your blog.

Marketing by email has always been the most engaging medium, with over half of all marketers experiencing increased engagement rates. Compared to all other online forms of marketing communication across all niches and industries, email consistently comes out on top.

This isn’t idle conjecture, multiple studies have shown that email marketing produces a higher ROI than other online marketing tactics. In fact, Adobe has released figures stating that email has an average ROI of around $40 for each $1 spent. In other words, email beats the ROI for both paid and organic search combined.

But none of these statistics will make any difference at all if you don’t have an actively engaged email list, and list building can be extremely challenging without access to the right tools. You need to ensure that you are constantly attracting new leads to add to your subscribers, while also nurturing and engaging them with your email campaigns. To make sure that your email list is the highest quality, you’ll have to focus on attracting subscribers who are going to benefit from your blog, product, or service, as they will be the ones most likely to become a paying customer.

If you want to run the most successful blog possible, you are going to need some excellent email newsletter tools. Unfortunately, it can be a time-consuming project in itself trying to sift through all the available list building applications out there. That’s why the following list exists. It’s a compilation of traditional and nontraditional list building tools blogging and marketing experts are using right now to build their email list. Use it to cut down on your search and find proven tools to grow your audience.

Top 10 Best Email List Building Tools For Bloggers


1. Sumo


Founded by serial entrepreneur Noah Kagan, Sumo is a suite of marketing tools designed to increase your web traffic, build up your following, and track your successes as you progress. Among the best marketing tools on the market, Sumo helps automate the growth of your website by adding contacts to your always-important email list.

Sumo’s List Builder is their flagship email capture tool which has heaps of easy-to-use and advanced features that actively assists with converting visitors into lifelong customers and readers. Sumo allows you to create professionally designed pop-ups that can be triggered by timers, clicks, or just before visitors leave your website.

All of Sumo’s apps are available for free and what really sets Sumo apart from other plugin developers, is that their free version is a genuinely useful tool with only small restrictions. Otherwise, prices for the premium model starts from $20 per month for 5,000 visitors and scales up to $119 per month for 1 million visitors.

Sumo Group Inc. (d/b/a “AppSumo”,”Sumo”,””)
1305 E. 6th St #3
Austin, TX 78702


2. Kyleads


Kyleads is lead capture software that plays a vital role in providing an end to end solution for lead generation that lands potential clients into your blogging funnel. This web app allows you to create pop-ups, quizzes, surveys, and feedback forms with an average conversion rate of over 20%.

It has different types of popups such as slide-ins, modals, full-screen takeovers, floating bars, and more. You also have a wide range of triggering options like when a visitor is leaving the page, after scrolling a certain amount, time-triggered, etc.

One of Kyleads most useful features is the ability to segment each new lead into specific tags or lists in your email marketing software based on their responses. Kyleads easily integrates with all the major providers of email marketing software by copying and pasting a few lines of code. Kyleads has a free trial, and is then charged at $50 per month, with the option of $500 yearly payments.

2788 Quarters Lane
Powder Springs, Georgia 30127


3. Unbounce


Collecting subscribers to your various email marketing campaigns by using a dedicated landing page is a proven strategy. With tens of thousands of customers and millions of conversions tracked, Unbounce has helped increase website campaign conversions for a wide range of industries with its tools.

Unbounce is one of the quickest and easiest tools used to create and test a whole range of different customized landing pages, sticky bars, and website pop-ups.

Landing pages provide a central place to direct your web traffic, giving you the chance to explain to your subscribers what they will receive, utilizing conversion optimization strategies to dramatically increase your conversion rates. Pricing for Unbounce starts at $99 per month for 75 landing pages as well as 8 pop-ups and sticky bars and maxes out at $499 per month for over 375 landing pages and over 40 pop-ups and sticky bars.

400-401 West Georgia St.
Vancouver, BC, Canada, V6B 5A1

4. Poptin

Poptin gives you the ability to create popups to produce more email subscribers. It focuses exclusively on popups for lead generation and has the features to back it up. You can create slide-in, modal, floating bar, inline forms, and even contact forms to secure the information of your site visitors at the perfect time.

All of the popups allow you to set targeting options such as exit-intent, scroll trigger, timed popups, and even when people click a link. It has clear reports so you can make informed decisions about what’s working and what’s not.

The tool integrates with the major email marketing services such as Mailchimp, ConvertKit, ActiveCampaign, and more so you can send your new subscribers there directly and start nurturing them.

It also has a built-in AI that helps you optimize your popups over time through testing different targeting options and choosing the highest converting one for you. It’s free to start and maxes out at $849/m for 2 million visitors.

Aluf Kalman Magen St 3,
Tel Aviv-Yafo, Israel

5. Facebook Lead Ads

Advertising or marketing on Facebook may be the best way to go for bloggers who already have a strong presence or a large number of followers. With billions of monthly active users, Facebook has some exceptional targeting options which provide a massive pool of consumers with a high potential of becoming paying customers and clients.

Facebook’s Lead Ads are excellent for making follow-up calls, collecting newsletter sign-ups, and a wide range of other types of important information. What’s really great about Facebook advertisements is that the contact forms are included in your ad, which means it’s super easy for people to fill in after they click on it. You can also ask questions that enable you to learn more about prospective leads so that you can create custom emails in the future.

Facebook Lead Ads
1 Hacker Way, Menlo Park, 90425
CA United States


6. Optimonk


Optimonk is a specialized list building tool that started out as a simple way to convert abandoning visitors. It has since evolved into an entire suite of onsite retargeting tools that’ll help bloggers get the most out of every visitor.

It allows you to collect Facebook messenger subscribers, get feedback from visitors, promote product launches, encourage social sharing, and more. If your blog is used as a way to promote ecommerce products then Optimonk may be the perfect tool for you because it has cart abandonment specific features that’ll help you increase revenue.

Like many other tools on this list, it has a wide range of targeting options that make it possible to pinpoint the person most likely to respond positively to the message or offer.

It starts with a free plan then goes all the way up to $199/m.

Debrecen, Kassai út 129,
4028 Hungary

7. Moosend


When you’re building up your list of email subscribers, the first tool that you are going to need is an email list provider. The problem with most software for email marketing is that they make it difficult for entrepreneurs and bloggers to create multiple magnets for generating leads. And for those who really want to quickly grow their email list, having a few different lead magnets is absolutely key.

Moosend is one of the best softwares for email marketing, especially for solo bloggers or entrepreneurs. This software has a full suite of tools, makes it really simple to set up forms to collect leads and automatically put them into a prebuilt sequence of emails to run them through your funnel.

Moosend allows you to send out highly relevant follow-up emails that help turn your leads into paying customers. Moosend has a free plan that gives you unlimited emails and access to sign up forms to get you up and running and building a list in no time.

Tallis House, 2 Tallis Street
EC4Y 0AB, United Kingdom

8. Hello Bar


Popup software like Hello Bar is an excellent way to quickly build up your email list, with their floating bars as well as their exit and timed popups. Hello Bar is a powerful tool, with a simple and intuitive interface that’s quick to set up and use. With this tool, you’ll be able to take advantage of powerful targeting, in-depth analytics, and A/B testing you need to make data-driven decisions.

Hello Bar has a free trial which is limited to 5,000 page views per month and has Hello Bar branding included, but it is a good option for anyone who is just starting out or who wants to see how effective it is. Otherwise, Hello Bar has a 3 tier pricing plan based on the number of clicks starting at $4.95 per month for 100 click-throughs and goes up to $29.95 for 2500 clicks.

Hello Bar
750 B Street, Suite 1400
San Diego, CA 92101



Australian software firm Gleam markets itself as a Business Growth Platform which consists of four applications for online marketing. Gleam’s accessible and simple apps ultimately help bloggers and small business owners alike by creating complex social media campaigns that use photo galleries, contests, and giveaways to expand their audience.

Capture allows you to increase your email subscriber list by triggering smart capture pop-ups based on the browser behaviors of visitors, so that you can synchronize data in real-time with over 30 supported email vendors. From $29 a month, you can use the Gleam Capture to increase e-commerce sales, improve your opt-in conversions, prevent abandoned shopping carts, as well as create exit-intent pop-ups.

10. Optinmonster

Optinmonster has been helping bloggers and small businesses with its popup solution for years. It has a strong feature set that makes it simple to start growing your email list from day one.

You’re able to create popups, slide-ins, floating bars, inline forms, and more. It has a wide range of templates to choose from, a drag and drop editor, and multiple targeting options so you can show the right messages to the right person.

There’s no free trial and the plans are billed yearly so it can be a large upfront investment for many bloggers. If you’re serious about growing your mailing list then it’s well worth the investment.

Finding The Right Listing Building Tool

The landscape of marketing technology is constantly expanding, which is making it harder to sift through all the noise to find the right blogging tools for you. From keyword research to email marketing, writing stronger headlines to scaling social media promotion, and competitor analysis to nailing your content outreach, choosing the right blogging tools is critical for successful blogging.

There are so many different tools available out there that can help you do everything from collect email leads, to enriching contact data, sending out messages, and then analyzing campaign effectiveness. It is also important to realize when you have progressed as much as you can with a certain tool and you’re ready to escalate to the next level.

It’s not often that someone will land on your website and immediately make a purchase. The best way to show them your value and convert them into loyal customers is by collecting their email addresses and adding them to your list. In fact, the best way to maximize your marketing value is by building a high-quality email list. With access to the right list building tools, you can ensure that your email list is filled with relevant leads that have all expressed genuine interest in your blog content and your brand.

Don’t forget that setting up a good email newsletter and marketing campaign is about content and creativity much more than list building tools. But these tools are effective in what they provide, which is why they are so necessary.

About the Author

Daniel Ndukwu is the Founder of KyLeads. There, he helps bloggers and small business owners grow their mailing list and better understand their audience with popups and quizzes. Connect with him on Twitter and YouTube.