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Published on September 30th, 2016 | by Blogger Local

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The Best Search Engine Optimization Books

Search Engine Optimization, also known as “SEO”, refers to all the strategies and tactics you need to rank highly in the search engines.  In layman’s terms, SEO is what gets your website to pop up on the first page of Google search results.

Google has become part of the modern purchase  process and it’s here to stay.  If you want to grow your business, you have to find a way to get found on Google.  Since there is a lot of perceived mystery around SEO, you may want to consider reading a top SEO book that will help you understand search engine optimization, so that you can either hire a qualified SEO agency, or learn enough to do search engine optimization on your own.

Pay careful attention to industry experts – top industry experts rarely endorse authors or books, so book endorsements are a key indication of the importance, quality and value of the content in the book.

While there are hundreds of search engine optimization books to choose from, we have compiled a list of the best SEO books:

1. SEO for Growth

Authors:  John Jantsch & Phil Singleton

Book Website: https://seoforgrowth.com

Full Title: SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs

Retail Price: $14.95

Total Page Count: 238 pages

seo-for-growthSEO for Growth tops our list as the best SEO book on the market this year.  No other book we have found, other that the highly technical Art of SEO (see below) has more endorsements from the world’s top Internet marketing experts.  SEO for Growth comes with a great bonus download pack of three eBooks, which you can find here: best SEO book

SEO for Growth is truly a one-stop digital marketing guide.  The first part of the book provides an in-depth overview of search engines, algorithms, and design changes, so you can understand the way that Google “thinks.”

This SEO book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion).

From this search engine optimization book, you’ll learn how to:

  • create and re-purpose content and plan an editorial calendar
  • use different social media channels to generate engagement with your content
  • build and manage your online reputation, plus handle negative reviews
  • do quality link building without resorting to the shady practices Google now penalizes
  • conduct keyword research to optimize your website and all of your content
  • use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck
  • build a revenue generating website that will help power your company’s growth for years to come

Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.

Expert Endorsements:

“John and Phil hit the nail on the head. The way people shop and buy has fundamentally changed, an inbound strategy is now a necessity for getting found online and growing your business.”
Brian Halligan, Co-founder and CEO, HubSpot

“Too many web designers and business owners treat SEO as an afterthought. SEO For Growth will show you how to build a lead generating website from the ground up.”
Larry Kim, Founder and CTO, WordStream, Inc.

“Business owners really need to read SEO For Growth. This book will take the mystery out of SEO and Google rankings in one weekend.”
Michael Port, NY Times Bestselling Author of Book Yourself Solid

“There are many pieces to solving the SEO puzzle. From search engine friendly web design and content marketing, to social media and reputation management, SEO for Growth will help you put it all together.”
Joost de Valk, Founder and CEO, Yoast


 

Buy SEO for Growth on Amazon

 

2. The Art of SEO

Authors: Eric Enge, Stephan Spencer and Jessie Stricchiola

Official Book Website: http://www.artofseobook.com

Full Title: The Art of SEO: Mastering Search Engine Optimization

Retail Price: $49.99

Total Page Count:  994 pages

the-art-of-seoBook description: Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy.

Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

You will learn how to:

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Examine the effects of Google’s Panda and Penguin algorithms
  • Consider opportunities in mobile, local, and vertical SEO
  • Build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Expert Endorsements:

“Hype-free, data-rich, and loaded with insight that’s essential reading for anyone who needs a deep understanding of SEO.”
-Seth Godin, Bestselling Author

“SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business.”
Tony Hsieh, CEO of Zappos.com, Inc.

“There are no better names in the search marketing industry to write a book on the art of SEO than these three authors. Each author has gems of knowledge to share individually, and all of them teaming up to write a book is like discovering a treasure.”
Barry Schwartz | News Editor, Search Engine Land, and Editor, Search Engine Round Table

 

Buy The Art of SEO on Amazon

 

3. Optimize

Author: Lee Odden

Official Book Website: http://optimizebook.com

Full Title: Optimize: How to Attract And Engage More Customers By Integrating SEO, Social Media and Content Marketing

Retail Price: $24.95

Total Page Count: 256

optimize-lee-oddenOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement.

Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service.

Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:

  • Create a blueprint for integrated search, social media and content marketing strategy
  • Determine which creative tactics will provide the best results for your company
  • Implement search and social optimization holistically in the organization
  • Measure the business value of optimized and socialized content marketing
  • Develop guidelines, processes and training to scale online marketing success

Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

Expert Endorsements

“Blending the gears and guts of search with the passion and artistry of content is a brilliant move. If I were lazy, I could cheat and use Lee Odden’s book as my road map for this coming year’s business.”
-Chris Brogan, 

“Content, search, and social are like the Three Musketeers of Marketing. Optimize shows you how—in very specific, measurable ways—you can put them to work for your business.”
-Ann Handley, Chief Content Officer, MarketingProfs

“Lee Odden understands better than just about anyone that content, social media, and SEO are all part of one continuum when it comes to effective online marketing. Now with Optimize, he spells it all out for you, clear as a bell. Read this book before your competition does.”
-Brian Clark, founder and CEO, Copyblogger Media

Buy Optimize on Amazon

 

4. Search Engine Optimization All-in-One For Dummies

Author: Bruce Clay

Full Title: Search Engine Optimization All-in-One For Dummies

Retail Price: $39.99

Total Page Count: 792

search engine optimization for dummiesBook Description: In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you’ll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.

If SEO makes your head spin, this no-nonsense guide makes it easier. You’ll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results.

Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!

  • Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more
  • Covers SEO and optimizing servers for SEO
  • Provides important information on SEO web design
  • Shows you how to use SEO to stay “above the fold”

If you’re a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

Buy Search Engine Optimization for Dummies on Amazon

 

5. SEO Like I’m 5

Author:  Matthew Cappala

Full Title: SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization

Official Book Website: http://seolike5.com

Retail Price: $26.95

Total Page Count: 240

seo like i am 5Book Description: There is an overload of information on the topic of SEO on the Web, most of it misguided or outdated, coming from self-proclaimed gurus.

Contrary to common knowledge, the ‘art of SEO’ is not defined by your ability to write code or hack Google’s algorithm.

The truth is that today, online success has more to do with your ability to create amazing content, establish a strong social media presence, and build relationships with bloggers than writing lines of code or stuffing keywords into your meta data.

SEO Like I’m 5 takes you through an action-oriented, workshop-style, pain-free process to plan, build, and optimize your online presence, including:

  • Where to start
  • Which free platforms and tools to use
  • How to build a search-friendly website
  • How to build a killer content strategy
  • How to become a rockstar blogger
  • How to find the golden-nugget keyword opportunities
  • How to monetize your website
  • How to attract backlinks to your content
  • How to build relationships with bloggers and influencers
  • How to build a winning social media strategy
  • How to make money online

Buy SEO Like I’m Five on Amazon

 

6. SEO 2016

Author: Adam Clarke

Full Title:  SEO 2016: Learn Search Engine Optimization With Smart Internet Marketing Strategies

Retail Price: $19.97

Total Page Count: 188

SEO 2016Book Description:  SEO 2016 is now updated to cover the latest changes to Google’s algorithm, and walks you through the latest updates and how to use them to your advantage.

The goal of this intro search engine optimization book is to give you information on Google’s algorithm and what potential Google changes may be working on in 2016. With this introductory SEO book you can learn SEO fundamental levels, and set your path towards continued studies and higher search engine rankings.

This SEO book claims to help you discover new powerful link building techniques that SEO experts use in their campaigns.

Link building is one of the strongest factors for ranking high in Google.  But most methods are dated and risky.   This book walks you through new and powerful techniques that won’t get you into trouble with Google. Now expanded and updated with more link building strategies, and extra tips for advanced readers.

You will also discover:

  • Important SEO concepts, from beginner to advanced.
  • Sneaky tricks to get local businesses ranking high with local SEO.
  • How to find “money” keywords that will send customers to your site.
  • Six insider sources to get expert SEO or Internet marketing advice

Buy SEO 2016 on Amazon

 

7. SEO Step-by-Step

Author: Caimin Jones

Full Title: SEO Step-by-Step: The Complete Beginner’s Guide to Getting Traffic from Google

Retail Price:

Page Count:

seo-step-by-stepSEO Step-by-Step is a true beginner’s guide based on years of experience but bang up to date for 2016.

The online marketing blueprint revealed in SEO Step-by-Step is a crucial part of how I’ve been making money online, full-time, since 2002.

In a series of easy-to-follow, plain English tutorials you’ll learn how to:

  • Uncover the traffic-getting, money-making keywords for your niche
  • Create content that readers and search engines will love
  • Successfully SEO optimize your website, blog or e-commerce site to get maximum search engine traffic
  • Use Social Media Marketing to boost your audience (without spending all day on Twitter or Facebook)
  • Use simple content marketing strategies to pull in visitors from search engines
  • Turbo-charge the speed of your website (Google loves fast sites!)
  • Use dozens of proven, insider search engine optimization tips that normally take years to learn

…and find out which social network is more powerful than any other for SEO and boosting your traffic.

Clear explanations on every important aspect of SEO mean you can get page one Google rankings without any more more head-scratching or frustration!

Buy SEO Step-by-Step on Amazon

 

8. SEO Fitness Workbook

Author: Jason McDonald

Full Title: SEO Fitness Workbook: 2016 Edition: The Seven Steps to Search Engine Optimization Success on Google

Retail Price: $39.99

Page Count: 232

seo-fitness-workbookBook Description:  SEO 2016 goes beyond teaching theories and ideas; it offers readers a host of tools to ensure that they internalize the information.

This book comes with worksheets and access to online SEO tools to help people put the information they learn through the text to good use.

SEO 2016 intended for marketing professionals, web design designers, small business owners, and anyone else who wants to learn and understand the latest in SEO strategy.  You will learn about keywords, links, and metrics you also receive worksheets and tips to put that knowledge to use for your business.

 

Buy SEO Fitness Workbook on Amazon

 

9. SEO: Marketing Strategies to Dominate the First Page

Author: Grant Kennedy

Full Title: Seo: Marketing Strategies to Dominate the First Page (SEO, Social Media Marketing)

Retail Price:  $11.22

Page Count:  122

seo marketing strategiesBook Description:  This book introduces you to the concepts of internet marketing by using search engines like Google, Yahoo, Bing etc. through providing guidelines and innovative techniques. SEO: Marketing Strategies to Dominate the First Page provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

This book is all you need to know about Search Engine Optimization. You’ll learn what is SEO and how it works, different types of SEO hats, difference between social media and content marketing, SEO obstacles, top 10 tips for marketing the startup/dominating the first page/how to avoid burns, role of google analytics and webmaster in SEO, how to measure traffic quality, using keywords, promoting website and many more.. So grab your copy of SEO: Marketing Strategies to Dominate the First Page right at this moment and become a SEO master!

When you read SEO: Marketing Strategies to Dominate the First Page, you’ll learn marketing tips and strategies to get your website on top:

  • What is SEO and How Does it Work?
  • PPC(pay per click) vs Organic SEO
  • The Different Types of SEO
  • AdWords vs SEO
  • Top 10 SEO Tips for Marketing Your Startup
  • SEO secrets and scams
  • Using SEO for Website Promotion

Buy SEO Marketing Strategies to Dominate the First Page on Amazon

 

10. SEO 2016

Full Title: SEO 2016: Learn Search Engine Optimization

Author: R.L. Adams

Retail Price: $39.95

Page Count: 248

search engine optimization 2017Book Description: Since 2011, Google has made it its mission to hunt out and demote spammy sites that sacrifice user-experience, focus on thin content, or simply spend their time trying to trick and deceive their way to the top of its search results.

At the same time, Google has increased its reliance on four major components of trust, that work at the heart of its search algorithm:

  • Trust in Age
  • Trust in Authority
  • Trust in Content
  • Relevancy

In this book, you’ll learn just how each of these affects Google’s search results, and just how you can best optimize your site and content to ensure that you’re playing by Google’s many rules.

Buy SEO 2016 Search Engine Optimization on Amazon

You might also like this article:  Best SEO Franchise Opportunities


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